ABOUT CHiQ

Who We Are

Created by one of China’s leading  designers and manufacturers of consumer electronics and home appliances, the new generation of CHiQ1 consumer electronics and electrical home appliances are founded upon ‘human-centred design’.

Blending contemporary design and technological innovation, CHiQ televisions, fridges and freezers are ideally placed to meet the lifestyle needs of everyday.

We are proud of our history and achievements in technology and our millions of satisfied customers around the world.

On 24th March, 2016, Changhong held a CHiQ appraisal event, announcing to the world that the CHiQ smart TV has officially landed in overseas markets and globalisation of the Changhong brand has taken a new step again.

1 CHiQ shares its pronunciation with the French word ‘chic’.

Changhong Group

Established in 1958, Changhong has witnessed significant prosperity and is now one of the largest Chinese consumer electronics provider specializing in R&D, manufacturing and marketing of consumer electronics products. Changhong became a public traded company with shares listed on the Shanghai Stock Exchange in 1994.  Changhong’s overall brand valued is €14.5 billion in 2018. Today, Changhong has branches and joint ventures with over 90,000 employees worldwide.

CHANGHONG has been the best selling of TV in Chinese market for recently 18 consecutive years. It has witnessed significant prosperity and is now one of the largest Chinese consumer electronics and home appliances providers specializing in R&D, manufacturing and marketing of various series of products including TV, refrigerator, air conditioner, cell phone, electronic components, compressor, etc.

CHANGHONG has established 12 production bases in Zhongshan of Guangdong province, Nantong of Jiangshu province, Hefei of Anhui province, Jingdezhen of Jiangxi province etc, and 5 R&D centers in Beijing, Shanghai, Shenzhen, Chengdu and Mianyang. CHANGHONG has 43 subsidiaries (including 8 overseas subsidiaries in Australia, Russia, Czech, South Korea, Indonesia, Hong Kong, Middle East, and Pakistan) and has set up 10 liaison offices in USA, France,South America, Africa, India, and Thailand etc. It provides the customers with the strength of R&D, production, sales, service in more than 100 countries and regions.

Based on “smart strategy” industrial ecosystem, CHANHONG released its brand proposition “Make Your Imagination Fly, and concentrates on improving the three major smart systems: smart platform, Smart control system, Smart applications, and aims to build comprehensive solutions for Smart Home, Smart Community and Smart City.

Around the world

Our vision is to promote a culture that helps us to become one of the most respected enterprises globally. To achieve this we focus on our ‘3S’ concept:

The key pillars within our 3S concept are:
1. satisfying employees
2. satisfaction of customers
3. satisfying shareholders.

Of these pillars, employee satisfaction is the cornerstone and customer satisfaction is at the core. By achieving these we will reach our goal of shareholder satisfaction.

We embrace innovation, a strength of spirit and responsible expansion. We seek to maintain our reputation as a technology pioneer. In the pursuit of value, we do our best to transcend our previous best efforts through innovation. We are committed to operating with honesty and integrity.